Thepeoplepartnership are a consultancy who focus on different perspectives, new ideas and changing trends. They specialise in multiple areas such as behavioural change, brand strategy & identity, communication strategy & style and creative development & segmentation. Their clients range from private, public and third sectors and cover a wide variety of people, ranging from ultra high net worth individuals to young offenders.

Thepeoplepartnership needed a website to point clients, both old and new toward, so it had to represent their character clearly and directly. The visual identity on the site had to reflect a very considered and thoughtful philosophy by being authentic and responsive to the ever-changing conditions of society and to the people who make up that society. The brand had to show that the team were modern, quick and agile in their thinking and very much up on the latest news and events happening in and around the world and ultimately, all supported with academic rigour and substance which makes up their very own unique style and approach to their clients.

Thepeoplepartnership had a very clear idea as to how they wanted to be positioned and actually appear on their website. It was very rewarding to be able to collaborate so closely with them in order to help develop and express their ideas and positioning, all of which ultimately resulted in their unique and confident look.